Der Online-Marketing-Manager: Handbuch für die Praxis

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Beschreibung

Handbuch für die Praxis
Broschiertes Buch
Das erste umfassende Handbuch für die tägliche Praxis der Online Marketing Manager

Online Marketing Manager sehen sich mit vielfältigen Herausforderungen konfrontiert. Sie müssen in allen Bereichen des Online-Marketings über fundiertes Wissen verfügen, Strategien und Kampagnen erarbeiten sowie Kennzahlen auswerten können. Auch ein professionelles Managen der diversen Kanäle ist gefordert.

Dieses Handbuch bietet wertvolles Grundlagenwissen für dieses breite Aufgabenspektrum. Es erklärt die relevanten Begriffe und Konzepte jedes behandelten Bereichs und bietet darüber hinaus erprobtes Praxiswissen. Zwölf namhafte Experten haben in diesem Ratgeber ihr über viele Jahre gesammeltes Know-how zusammengetragen. Interviews mit erfahrenen Managern bekannter Unternehmen runden den Inhalt ab. Ganz gleich, in welchem Bereich Sie tätig sind oder in welches Gebiet Sie sich einarbeiten möchten: Dieses Buch gehört auf den Schreibtisch eines jeden Online Marketing Manager.

Aus dem Inhalt:

– Online-Marketing: Entwicklung und Status quo: Felix Beilharz

– Die Online-Marketing-Strategie: Olaf Kopp

– Conversion-Optimierung: Nils Kattau

– SEO – Suchmaschinenoptimierung: Anke Probst

– SEA – Search Engine: Marketing Guido Pelzer

– Affiliate Marketing: Markus Kellermann

– Display Advertising: Wolfgang Neider

– E-Mail-Marketing: Manuela Meier

– Social Media Marketing: Felix Beilharz

– Mobile Marketing: Ingo Kamps

– Web Analytics: Markus Vollmert

– Online-Marketing-Recht: Niklas Plutte

– Weiterbildung für Online Marketing Manager: Felix Beilharz

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